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Media & Engagement

Media interviews


Authored media articles

Presenter - ConsMark 2021

Due to the pandemic, I wasn't able to attend the October 2021 Conservation Marketing conference in person. However, I was still able to present virtually, reporting on the experimental and segmentation findings from my PhD research.

Key findings:

1) People respond differently to plastic-related video clips depending on how the problem is presented and if they generally avoid or use single-use plastics.

2) Focusing exclusively on the scale of the problem can make plastic use seem more common among "plastic avoiders".

3) However, focusing on the impact of the problem can encourage "plastic users" to change their behaviour.


Presenter - ASC 2020

Media effects slide.jfif

I had a great time presenting at the Australian Science Communicators conference in February 2020. Not only did I get to publicly introduce the term the "Reucassel Effect" but I got to share some of the key findings from the experimental/fun part of my PhD research.


Key findings:
1) Focusing on the volume of plastic waste in documentaries can make plastic use seem more common;
2) But you can counter this by having a well known media personality explain why this single-use plastics are bad;
3) Plastic pollution documentaries are generally getting the message across that avoidance is beneficial . . . however;
4) The tested clips were better at sensitising people to future policy options than changing their beliefs and behaviours.

Presenter - VicBioCon 2020


After attending the Victorian Biodiversity Conference for 2 years I finally presented some of my own research in February 2020. This was also the first time I presented any of my PhD results and I couldn't have asked for a better audience to share my early findings with.


Key findings:
1) Most people try to avoid single-use plastics more than they actually do - but they think others avoid much less often than themselves!
2) Social norms are one of the strongest predictors of plastic avoidance behaviours (followed by self-efficacy: i.e. if I think I can and I think others are then I probably will); and
3) Media has mixed effects on out beliefs about social norms depending on the medium (news, documentaries, social media).

Other Presentations

  • Ambagtsheer, R., Borg, K., Townsin, L., de Plaza, M. A. P., & Lawless, M. (2021). "The Effectiveness of Technological Interventions For Addressing Social Isolation And Loneliness Among Older People: A Systematic Review: Preliminary findings from a mixed methods systematic review of the literature". Presented at the 54th AAG Conference: Innovation in Ageing for the future, Adelaide, Australia.

  • Bragge, P., Smith, L., Jungbluth, L., Christensen, R., Borg, K., Symons, J., & Sutton, K. (2018). "Exploration, deep dive, application: Working with policymakers to apply behavioural science to real world challenges." Presented at the 2018 Global Evidence and Implementation Summit, Melbourne, Australia.

  • Borg, K., Bragge, P., Beasley, M., Sutton, K., Halliday, J. & Knott, C. (2017). "Optimising flu vaccination among Aboriginal children in Victoria". Presented at the 6th Annual NHMRC Symposium on Research Translation co-hosted by the Lowitja Institute and NHMRC, Brisbane, Australia.

  • Bragge, P., Wright, B., Borg, K., Boulet, M., Tull, F., Kaufman, S. & Smith, L. (2016). "The Fast and the Curious: Reflections on the role and impact of rapid reviews in policymaking." Poster session presented at 5th Annual NHMRC Symposium on Research Translation, Melbourne, Australia.

  • Pennay, D. W., Borg, K., & Lavrakas, P. J. (2016). "Experimenting with Advance Text Messages for Increasing Response Rates and Improving Calling Efficiency in Two Australian RDD Mobile Frame Health Surveys". Presented at 2016 WAPOR Conference, Austin, Texas, US.

Image by Houses Cheung
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