The Academic

By day I've built a career as a social and behavioural researcher. My area of expertise is methodological, as I have extensive experience designing and undertaking large-scale social surveys.


I've worked across a range of social and behavioural areas including road safety, health, and digital inclusion, but my passion is environmental behaviour change. Some of my recent projects include evaluating a mass media campaign designed to discourage inappropriate emergency ambulance calls and understanding how Victorians value, connect to, and protect nature. Head to the Research Fellow page to learn more.

I'm currently undertaking a PhD exploring the role of media and social norms in encouraging avoidance of single-use plastics. Check out the Doctoral Researcher page for more. The project was heavily influenced by nerd side, i.e. my love of nature documentaries and my general confusion regarding what's "normal". Check out The Nerd page to see what I mean...

Employment history

Research Fellow / Research Officer

2016 - Current

Research Consultant / Project Manager

2013 - 2016

Research Consultant / Research Assistant

2010 - 2012

Research Assistant / Sessional Tutor

2009 - 2010


Bachelor of Arts

2005 - 2007

Majors: Behavioural Studies, Anthropology

Minor: Australian Indigenous Archaeology

Honours (Behavioural Studies)


Thesis: Personality and Young Drivers: Is there a relationship between the Five Factor Model of personality and driving behaviour

Doctor of Philosophy, Behavioural Studies

2009 - Discontinued

Thesis: The influence of age, personality and gender on driving behaviour 

Doctor of Philosophy, Behaviour Change

2018 - Current

Thesis: Exploring the role of media in turning the social tide on plastic pollution

©2020 by Kim Borg.