The Academic

By day I've built a career as a social and behavioural researcher. My main area of expertise is methodological, as I have extensive experience designing and undertaking large-scale social surveys.

I've worked across a range of social and behavioural areas including road safety, health, and social inclusion. But my passion is environmental behaviour change. Some of my environmental projects include understanding how people connect with and protect nature, evaluating the effectiveness of eco-labels on consumer behaviour, and identifying householder segments based on their food waste-related behaviours,

In 2018 I took the plunge and enrolled in a PhD exploring the role of media and social norms in encouraging avoidance of single-use plastics. The project was heavily influenced by nerdy side, i.e. my love of nature documentaries and general confusion regarding what's "normal" (check out The Nerd page to see what I mean). I submitted my thesis in December 2020 and was conferred in May 2021.


Research Profile

I completed my PhD at Monash University, specialising in Behavioural Science - Environment. I also completed a Bachelor of Arts (Hons.) at Monash University specialising in Behavioural Studies and Anthropology. 

My research experience lies in the area of social and government research where I've worked with a number of large organisations and departments such as Australia Post, DHHS, DELWP, and Sustainability Victoria.

Prior to joining BehaviourWorks Australia (BWA) I worked across many different topic areas including road safety, mental health, vocational health and safety, patient satisfaction and the environment. I also played an active role in designing and testing best practice methods for survey data collection.

Since joining BWA, I've worked on projects relating to understanding digital inclusion, trialing a Pay What You Want pricing mechanism for an up-close animal encounter, monitoring and evaluation of large-scale behaviour change campaigns, and increasing influenza immunisations using written communications.


Since undertaking my PhD, I've started to specialise in environmental behaviour change, particularly around waste minimisation, responsible consumption, and conservation. I'm also a behaviour change expert on Plastic Oceans Australasia's Technical Advisory Panel and a social science expert on Zoos Victoria's Science Advisory Committee.